11/7/2023 0 Comments Hype clothing releasesThere’s nothing wrong with status symbols, and there’s certainly nothing wrong with aspiration. But what happens when a streetwear brand becomes a multinational brand? And what happens when a streetwear brand uses exclusivity to drive prices up? The answer is that a swathe of young men and women, looking to establish a sense of identity, and looking for symbols to affirm their place in the world, latch onto it. The roots of hypebeast culture come from streetwear. It’s for this reason that streetwear, and hypebeast culture in particular, occupy a fascinating space in culture today. It still clearly serves the function of a status symbol though & shows that the person who owns it can afford it. But for many, that narrative has long gone, and hypebeast fashion has just become a generic status symbol that’s lost much of its authenticity. In theory, it symbolises self-made success, rising from humble origins on the streets. This means that hypebeast culture clearly carries an aspirational element. Hypebeasts are primarily interested in the most expensive streetwear brands on the market. But it remains true to hypebeast culture, covering product drops from all the brands that hypebeasts rave about. In recent years, the blog - now a fully-fledged media site - has branched out from its origins to cover other aspects of fashion and culture. At the time, it was difficult to find information about exclusive sneaker drops, so the site proved to be a useful resource for fashion-obsessed youth.Īfter attracting the attention of hip-hop artist Lupe Fiasco, and eventually Kanye West (the site even got a mention in one of Kanye’s tracks) the once underground blog was propelled to international renown. In 2005, the underground blog known as HYPEBEAST was founded by Kevin Ma. The word hypebeast is also significant because it’s the name of an influential media site, which, at its origins, was all about hypebeast culture. It’s almost a case of if the logo isn’t seen, then what’s the point? Based on streetwear styles, they invariably feature big, bold logos that make it more about the brand than the cut, the style, or anything else. The clothes produced by hypebeast-type brands are intentionally conspicuous. The other defining feature of a hypebeast is that they love their brands – and most importantly the logo on their clothes - to be seen. A hypebeast is someone who gets sucked in and absorbed with all the latest drops from streetwear brands - often paying big money to get hold of the latest gear. If every culture has its geeks, then hypebeasts, are the geeks of streetwear. A hypebeast is a person who lies and breathes fashion and gets most expensive, most ‘hyped’ streetwear. ![]() Read on to learn about the fashion phenomenon that’s known around the world as hypebeast culture.Īt its origins, hypebeast is a derogatory term. For others, hypebeast culture represents everything that’s wrong with streetwear. ![]() For some, it’s a badge of honour - a label that affirms a person’s steadfast commitment to coolness. ![]() The term ‘hypebeast’ means slightly different things to different people.
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